The Ginew

Heritage Coat




In designing the Ginew Heritage Coat, we recreated a meaningful garment as it was worn by our grandfathers and great-grandfathers in daily life. By exploring our Anishinaabe and Oneida heritages, we came to appreciate their rich history of work and dedication. When we wrap ourselves in this coat, we wrap ourselves in the ways of our ancestors. The premium, American-made materials of our Heritage Coat are not just wool, cotton and brass; they are oral histories, old photographs, and traditional lore. Coats such as these were more than mere garments: they were work tools, worn in the machine shops, forests, and fields by men who dedicated themselves to the hard labor of providing for their families.

The Ginew Heritage Coat is manufactured in Bristol, Tennessee by L.C. King Manufacturing; the oldest cut-and-sew factory in America still owned and operated by the founding family. The exterior is made of narrow loom selvedge denim from Greensboro, North Carolina, and features a chain-stitched collar tag from Fort Lonesome in Austin, Texas. The coat is finished with custom brass buttons stamped with the Ginew leaf and lined with Pendleton® wool blanket fabric.

The first product of the original Pendleton® Woolen Mill was the Trade Blanket. Weaving designs based on Native American art and traditional teachings, Pendleton® blankets have become a beloved and treasured part of our culture, given as gifts to mark important life passages and kept as heirlooms. The oldest Pendleton® blanket in our family dates from 1921. Integrating Pendleton® fabric into our coat symbolizes our deep connection with the garment and the history it represents.

Putting on the Heritage Coat connects us to our past, reminds us of who we are, and carries our families’ ways into the future. We at Ginew honor our forefathers when we learn their crafts and produce garments that embrace the essence of their lives. We invite you to join us.

Minobimaadidziiwin. "Live Well." —Anishinaabe
Yohahi-Yo Sathahita?n. “Walk the good path." —Oneida