Greetings from the moody and rainy UPPER LEFT COAST! As the greys move in and skies perpetuate soft, muted colors...it's time to sit back, wrap up in a blanket and reflect on the year. Around here, this is the beginning of the winter hibernation...which provides ample opportunity for warming up near the fire, dreaming up new ideas and sipping on some of the best coffee on the planet (HEART & RUBY coffees). This year has been fantastic - we've traveled near and far, made new friends and cherished those long-time friends, AND some dreams came true this year. We love using PENDLETON® fabric in our lives as our relatives have done for years. 2017 marks the year we are able to start using a custom Ginew® wool blanket fabric woven for us by Pendleton®. From the hatching of the wild idea, working with our friend DYANI WHITEHAWK (CETANSKA) and the Pendleton® team, to delivery of the fabric...it's been a dream come true. The "WE WALK TOGETHER" design is a fusion of our lives together - a fusion of our home and how we have chosen each other on this journey - and how we choose to hold our cultural values dear in our home. The blanket features traditional designs from each of our tribes (Ojibwe, Oneida & Mohican) which have been combined to represent how we live our lives. We respect each other's culture and ways as we draw each other near. Watch for the use of the fabric in upcoming releases AND stay tuned as we will likely have a re-run of the blankets available next year. Oh yeah, if you've ever wondered what it feels like to wrap yourself in your own, custom Pendleton®-woven blanket...just scroll down. Thank you for following along our journey and dreaming with us.



"I feel connected here - to humans, to a beautiful environment. This place nurtures me on so many levels" - Dr. Jessica Metcalfe, Phd.

Ginew Jessica Gardena porch

Welcome to Gardena, North Dakota - a tiny community on the edge of the Turtle Mountain Indian Reservation. Just a skip away from our friendly neighbors to the North - Canada. With a population of 29 people, Gardena seems like the last place to find the most influential voice in American Indian fashion. However, this tiny town is home to Jessica Metcalfe - the owner and visionary behind the Beyond Buckskin Boutique. We met Jessica through friends from Santa Fe, New Mexico years ago and jumped at the chance to visit her. A short detour while driving Raven (our F250 pickup) from Wisconsin to Portland, OR - we had to visit and find out for ourselves. What makes this tiny community so special...and the perfect place for Jessica to root her life and business? Gardena is truly a window back in time - with dirt streets, big lawns, and buildings slowly returning to the earth. Yes, Main Street - it's dirt. And First Street - better yet - it's grass. Despite the humble feel, there are big things going on in Gardena. Jessica used to be a professor for Arizona State University, living in a city of 1 million people, but the call to home and the desire to help her community was strong. She packed up her bags and moved back to Gardena to invest in her home community - the Turtle Mountain Indian Reservation - and to continue growing her business - the BEYOND BUCKSKIN BOUTIQUE. Together we walked around town, met neighbors & family members...and were able to slow down and see why Gardena is the right spot for Jessica. No more General Store - it returned to the Earth - but the foundation now serves as the largest raised bed garden I've ever seen. The day of our visit, Jessica and her mother were planting potatoes and onions for the community. (IN - planting the vegetables IN the foundation of the old General Store!). Resourceful - generous - dedicated - this is what small town America must be to survive and, perhaps it is the display of these values that what larger places can learn from. Jessica purposefully moved back to Turtle Mountain to make an impact - to contribute to her community and provide a vision for opportunity in commerce and education. We love what Jessica is doing. We encourage you to learn more about her story, check out the STAR TRIBUNE article about our friend - a "style maker" - "community leader" - and to us, someone who is a visionary. Looking toward the future for American Indian artisans and designers, in a way that builds upon our strengths and fosters opportunity for the next generation. Chi miigwetch Jessica!


"Most come for the Badlands. I came to see where prairie meets sky" - USNPS Ranger Komar

Ginew USNPS Ranger Back Badlands

We love road trips. Not the raging, interstate highway road trips. We love the back roads, the blue highways, and the opportunity to meet amazing people. On our recent segment driving the Raven from Wisconsin to Montana, we had the chance to take it slow and visit with the people who comprise the fabric and core of America. One such chance encounter was with USNPS Ranger Komar at the Theodore Roosevelt National Park in Western North Dakota. Our visit to the park occurred after Mother's Day and many weekenders had already left the park. What a stroke of luck for our tiny group. We spent a portion of the morning with USNPS Ranger Komar learning about little-known facts of the USNPS Ranger experience and the North Unit of the Park. What a treat to get to know the person behind the USNPS RANGER uniform and hear about their journey.

Ranger Komar grew up in the Northeastern states of America, but we quickly learned she has lived all over the world - from remote villages of the Dominican Republic and Peru, to the major cities Barcelona, Budapest, Dusseldorf, and New York City. Recently, her "...inner spirit of wanting to 'run away to the woods' grew stronger in each passing day."  She recalled being on a packed, rush-hour, subway car in New York City while reading the job posting for the Park...and realizing that more people were riding the subway car with her than the entire population of Medora, ND. Ranger Komar put a lot of thought into her decision to move West stating, "I spent quite a bit of time thinking about possible future paths. I thought about the environment I wanted to be in, the people I wanted to work with, and the message I wanted to be sending with my work. The USNPS fit the bill." Now she spends her days as a public servant and steward of the National Park - where each day presents a new opportunity to interact with park guests and the stunning landscapes of Western North Dakota.

The USNPS Ranger uniform is iconic - with classic style and exquisite touches steeped in history, which honor the experience and life of a Ranger. The manual of instructions is fifty-six pages long!

Thank you USNPS Ranger Komar - you enriched our visit to the Theodore Roosevelt National Park. We benefited from seeing the landscape and history through your eyes and learning nuances that can only be taught through patience and being intentional. The most memorable moment of the visit was when our group crested a hill in the prairie - it was stunning to see the land meet the Western sky. On queue, you noticed our amazement and appreciation of the moment and softly spoke, "Most come for the badlands. I came to see where prairie meets sky."

Ginew USNPS Ranger Sky



Say hello to WILSON & WILLY'S, now stocking Ginew in Minneapolis, MN. Tucked into the vibrant NORTH LOOP, the shop compliments the city's perfect balance of art, business, and culture. We recently stopped into the shop to visit with the team and spend some time in the neighborhood. From across the street, we could immediately tell that Wilson & Willy's is up to something special. Their vision for storytelling, experimentation, and collaboration is clear as you browse the carefully curated brands and house label. We immediately noticed the feel of the shop. It embodies a clean, industrial feel, which is made cozy by warm lighting and natural wood grain shelving. The team at Wilson & Willy's takes great pride in serving their customers, making certain they go the extra distance to ensure personal responses to all communication. For instance, the team answers their phone rather than sending you to voicemail and will email you back immediately once they have an answer to your questions. Wilson & Willy's is a perfect fit for Ginew - the team takes great pride in quality and transparency throughout all phases of product development. The little things matter to Wilson & Willy's - just like they matter to us. Thoughtfully designed details, meticulously sourced materials, and truly valued perspective of American manufacturing - these things matter and make a difference. Find out for yourself. Go check out Wilson & Willy's - we know you will love what you discover.

Make time to visit with your friends at SPOON & STABLE and THE BACHELOR FARMER. Minneapolis - we love you.

Desert and Denim Vest

The desert and denim vest - two of our favorites. During DESERT & DENIM 2017 we spent early, crisp mornings gathered to watch the sunrise. Slowly and expectantly, we would see the possibilities of a new day taking form. Extremes in the desert are no joke - from high 20's in the morning to 80's during the day - you better be prepared for the swift change in the elements. The Ginew Denim Vest is the perfect addition when encountering the desert - be it on foot or cruising. Each vest is 100% made in the USA - down to the threads and tags - with subtle and intentional nods to our cultures. The shell - made of Selvedge Denim from White Oak Cone Mills in Greensboro, NC - and the lining is wool blanket fabric made right here in Oregon by Pendleton. Inside you will find a welt pocket made from the softest deerskin - hunted by us with our family each Fall. Finished with custom snaps adorned with our very own Ginew crest symbol - which is a fusion of our tribal symbols for home, life, and creation. The Denim Vest is the perfect companion for your journey - in your town, around the world, or into the rural and remote places where you seek silence. The desert and the denim vest make a perfect match. Go ahead, follow the call and check out night vibes and celestial skies.

 Wool blanket fabric lining - made in Oregon - and hunted deerskin, interior welt pocket

Wool blanket fabric lining - made in Oregon - and hunted deerskin, interior welt pocket

 White Oak Cone Mills selvedge denim

White Oak Cone Mills selvedge denim

 Custom Ginew snaps and hardware

Custom Ginew snaps and hardware

Stay-tuned, we have a limited run of the DENIM VEST with some oh-so-fancy stitching by our pals at FORT LONESOME

 The desert and denim vest are a perfect combination

The desert and denim vest are a perfect combination